Website ReDesign

Website ReDesign

If you are currently operating your business with a website that is five years old and has not undergone any updates or changes since its initial design, we strongly advise you to consider a redesign as soon as possible. Just like a car, your website also requires regular servicing to ensure everything is functioning properly. A design overhaul is essential, and there are several compelling reasons why a website redesign may be necessary.

There are several good reasons to redesign a website.

1. The appearance and design are outdated

Having an outdated design that appears to have been created by someone like Fred in the 1950s can negatively impact your business. The aesthetic appeal of websites resonates with people. In order to align your product and service offerings with your brand identity, it is important to choose a design trend that complements them. With numerous design trends emerging, it is crucial to find a look and feel that perfectly match your brand.

2. The website is not mobile-friendly or responsive.

While we previously discussed the importance of considering your users, it is equally important to keep in mind that the majority of your website visitors will be viewing the site on their cellphones. Responsive designs have become increasingly important in providing a seamless browsing experience for mobile users. These designs prioritise the needs of mobile users and aim to offer an equally satisfying experience as browsing on a desktop.

3. Pages not optimized

Do you want search engines to be able to recognise your webpages? If your website pages are not optimised for search, it is important to consider them undiscoverable. This renders your website obsolete and a financial burden.

4. Functionality errors

If your website is 10 years old and has not been updated since its initial design, it is highly likely that you will encounter numerous functionality errors. The load time could potentially be slow, and the navigation might not be optimal. A clear indication that your website is in need of a design overhaul is when it exhibits poor functionality.

5. 404 errors

A 404 error occurs when a page cannot be found. This can happen if the page has been removed or moved without a proper redirect. Errors like these can give your website visitors the impression that your site is a dead end.

6. The conversion rate is low

Websites that have a high conversion rate tend to produce more favourable outcomes. You cannot expect a website that was designed in 2010 and left dormant to convert in the same way as a website designed in 2020.

7. Competitors

Conducting a competitor analysis and researching their rankings will provide you with valuable insights and ideas for enhancing your existing content. This will serve as a helpful guide for determining the type of content you can incorporate to refresh your website.

9. Target Audience

It is often suggested that one should design with their audience in mind. Having a thorough understanding of your audience and their position in the intent cycle will provide valuable insights into whether they are casually browsing or actively prepared to take action. Therefore, it is essential for you to know the appropriate placement of all the necessary call-to-action buttons. These buttons will guide the user to the specific page that corresponds to their stage in the buying process.

10. SEO

A website redesign presents an ideal opportunity to optimise your website. Designing your website with SEO in mind will assist you in effectively organising your website's architecture and navigation. This will enable you to incorporate pages that are optimised for specific keywords. This feature will guide your clients through different pages, enhancing page views and reducing bounce rates.

11. Mobile Responsive

Many outdated websites require redesigning due to their lack of responsiveness on mobile phones or tablets. Given that the majority of your audience is likely to access your website through their mobile devices, it is important to consider how to effectively present and display the content when viewed on a smartphone as part of the responsive redesign process.

12. Mobile Responsive

Many outdated websites require redesigning due to their lack of responsiveness on mobile phones or tablets. Given that the majority of your audience is likely to access your website through their mobile devices, it is important to consider how to effectively present and display the content when viewed on a smartphone as part of the responsive redesign process.

13. Ranking and Traffic

How do people find your website right now? Many people say they want to redesign their website because they aren't getting any business from it. This might not mean you're not getting visitors to your website. The traffic you're getting may not be turning into leads, so it's a good reason to redesign. Do you rank for any keywords on Google? You definitely don't want to lose those rankings. How do you track your website visitors? Do you use Google Analytics to track your statistics? You should remember that some of your pages are already on Google and other search engines. So, you can't change the URLs without redirecting the old pages to the new ones. If you don't redirect, your website visitors will get a 404 error.

14. Cost

The cost of a redesign will depend on the age of your website and the amount of content it has. You should think carefully about these factors, just like you would when choosing a new website design. Contact us if you want to redesign your website, and you will get a quotation.

Affordable Website Maintenance Packages

Our website redesign packages are affordable and ensure that your website functions smoothly. We know that keeping a website updated is important for your customers. There are many reasons why your website might need maintenance and a revamp. Your website is important because it affects how users perceive your business. If it is well-designed, it can help generate sales. Also, your website represents your business as it is right now. Many people use tablets and smartphones to find local businesses. This allows them to easily reach out, contact, and find information about your business.